Chee Long Sing @ Cher Hwee Seng Chee Long Sing @ Cher Hwee Seng (Ben Cher)
Executive Chairman
Cher Sew Seng Cher Sew Seng (Francis Cher)
Managing Director
Goh Ah Heng @ Goh Keng Chin Goh Ah Heng @ Goh Keng Chin
Executive Director
Cher Lip Chun Cher Lip Chun (Adam Cher)
Executive Director
Chu Soo Meng Chu Soo Meng
Executive Director
Dato' Ismail Bin Hamzah Dato' Ismail Bin Hamzah
Independent Non-Executive Director
Dr Goh Hong Boon Datuk Wira Dr Goy Hong Boon
Independent Non-Executive Director
Cher Chou Chiang (Cheryl Cher) Cher Chou Chiang (Cheryl Cher)
Alternate Director to Cher Sew Seng